According to a survey by the Calorie Control Council, a nonprofit association for the low-calorie and reduced-fat food and beverage industry, diet sodas are the second most popular low-calorie, sugar-free products in the country. Such consumption may one reason why so many Americans overweight, and why I can’t seem to lose that last ten pounds.

A new study published in the journal Behavioral Neuroscience, reveals scientific evidence that the more artificial sweeteners we consume the harder the time we have in losing weight.

When It Comes To Weight Loss & Diet Sodas, There Is Some Compelling Evidence That Diet Sodas Can Actually Make Us GAIN Weight

When It Comes To Weight Loss & Diet Sodas, There Is Some Compelling Evidence That Diet Sodas Can Actually Make Us GAIN Weight

Psychologists at Purdue University compared two groups of rats: one was fed yogurt sweetened with real sugar at 15 calories per teaspoon, and the other were fed yogurt sweetened with calorie-free saccharin. The rats given the calorie-free sweeteners ate more food, gained more weight, put on more body fat than their sugar-fed counterparts.

The study’s authors, Susan Swithers and Terry Davidson believe that artificial sweeteners may hinder our body’s ability to regulate food intake. The rats that consumed artificial sweeteners may have experienced a psychological and physiological connection between taste and calories.

Perhaps,if we consume a drink that tastes as though it has a lot of calories but doesn’t, our bodies will search for the calories promised but not delivered, making us hungrier for sweets and high-fat foods.

Such theories may apply to rats, but what about humans? from an eight-year long study directed by Sharon P. Fowler, MPH, and her associates at the University of Texas Health Science Center found that humans also gain weight when ingesting artificial sweeteners.

Fowler’s team studied data on 1,550 white and Mexican-American Americans aged 25 to 64. One third of the 622 participants who began the study at normal weights became overweight or obese when the study ended.

Fowler found that soft-drink drinkers faced the following risks of becoming overweight in the eight-year period:

26 percent for one-half can per day

30.4 percent for one-half to one can per day

32.8 percent for one to two cans per day

47.2 percent for more than two cans per day.

Diet soda drinkers faced the following odds of becoming overweight:

36.5 percent for up to one-half can per day

37.5 percent for one-half to one can per day

54.5 percent for one to two cans per day

57.1 percent for more than two cans per day.

In other words, for each can of diet soda you drink each day increases your risk of becoming obese by 41 percent. Fowler cautioned that diet soda and obesity are necessarily a causal relationship, rather there is an unknown factor found in both obesity and artificial sweeteners.

One possible part of the explanation is that people who see they are beginning to gain weight may be more likely to switch from regular to diet soda, Fowler said. But despite their switching, their weight may continue to grow for other reasons. So diet soft-drink use is a marker for overweight and obesity.

We consumers must understand that just because we drink diet soda doesn’t automatically mean we are on a diet. Many of us have been guilty of ordering a McDonald’s Big Mac, large fries, and a hot apple pie WITH a Diet Coke! Even though we use artificial sweeteners doesn’t mean we are no longer accountable for what we put on our plates.

The reality is that a healthy diet & nutrition program is not just about swithing to products labelled as ‘diet’.

For me, I may think twice about opening another can of Diet Coke, even if it’s cherry-flavored!.

Bestselling Fitness Program - Burn The Fat Feed The Muscle

Bestselling Fitness Program - Burn The Fat Feed The Muscle

As part of our commitment to bring you the best, most effective fitness plans and programs we can find, we put Burn The Fat Feed The Muscle through our review process. We have to say – we were impressed!

With many thousands of very happy (and fat-free!) users in over 140 countries, ‘Burn The Fat, Feed The Muscle’ is so far reputed to be the #1 best selling diet and fitness ebook in internet history. In fact, it’s reckoned to be one of the best selling e-books on ANY subject in internet history!

So why has this book been such a fitness plan phenomenom? (try saying that in the middle of a high-intensity workout!)

Well, according to our research, it’s simply because by following this fitness program, thousands of men and women of all ages are finally  burning off  body fat – not muscle and certainly not just water weight – and they’re doing it in a natural way, without using dangerous supplements, dodgy pills or “magic potions”. Simply by using the well-proven, common-sense, and scientifically-accurate advice found inside this comprehensive fitness guidebook, people are achieving outstanding results.

The author – Tom Venuto -  a highly respected fat loss expert, personal trainer, and natural bodybuilder, has not just pushed out yet another “diet program” into an incredibly over-saturated market.

Tom’s Burn the Fat Feed The Muscle can best be described as a “Fat Loss Bible.” It is quite simply one of the most  detailed, complete, and precise guides to losing fat that you will ever come across.

What makes it so different to other weight loss and diet publications on the market?

Well firstly, Tom doesn’t describe this as a “weight loss” program. More accurately, he calls it a “fat” loss program. Now, this might seem like wordplay at first, but once you’ve read even just the first few chapters, you’ll have no doubt in your mind that trying for “weight loss” is not only the wrong goal, it might actually be the reason you’ve failed to reach and maintain your personal ideal body weight.

Burn The Fat Feed The Muscle shows you exactly why it’s fat you must lose and not “weight” (as our regular readers know, weight includes muscle, other lean tissue and a lot of water!) and then it goes on to show you precisely how to do it!

Secondly, what makes this fitness program different is the amount of attention paid to each and every element of achieving successful, healthy, and (importantly) permanent fat loss (this program is definitely aimed at avoiding the yo-yo weightloss that many dieters experience).

Burn The Fat not only thoroughly destroys many of the lies, myths and fallacies surrounding what is a very confusing subject, it is simply one of the most detailed books about fat loss we’ve ever seen. By reading Burn the Fat, Feed the Muscle, you’ll learn more about fat loss than you could from an entire college course of nutrition classes or from an entire shelf of mainstream diet books from your local bookstore.

What Sort of Program is This?

Ok. So what sort of program is this? Is it a low carb diet? A high protein diet? Or maybe it’s a high fat diet? Well, and I know this might sound confusing but it’s actually none of these and all of them! That’s because with the information in the book, you’re shown how to determine your own personal balance of protein, carbs and fats in the optimum ratio for you and your body type – that is why so many people achieve such great results despite evryone being different!

You’ll quickly be able to analyze your body type (do YOU know if you are really an endomorph, ectomorph, or mesomorph?), you’ll be able to work out your BMR (Base Metabolic Rate, which is the total amount of “maintenance” calories your body really requires each day), and you’ll find out whether you are carb intolerant – a major factor why many people struggle with weight problems.

This truly personalized approach makes real sense when you thini about it because each of us is a unique individual. No two people are exactly alike with regards to their body physiology and their personal goals.

And it’s Personal Goals which make Chapter-1 one of the most powerful chapters in the book. The chapter is called, “How To Set Powerful, Compelling Goals That Will Propel You Forward and Charge You Up with Unstoppable Motivation.” Quite a mouthful and not the shortest chapter title in internet history! But, the title sums up what you’ll discover inside where you’ll learn what is possibly the ultimate secret for burning fat and getting in the best shape of your life… and it has absolutley nothing to do with dieting, supplements or even training programs! There’s also a fantastic quote in this chapter from  legendary Green Bay Packers coach, Vince Lombardi which says…

“The dictionary is the only place success comes before work. Hard work is the price we must all pay for success.”

That one line does a neat job of summarising the “no quick fix” philosophy behind this entire book. In the rest of the book, you’ll go on to learn the exact and complete mechanics of fat loss – explained on both scientific and practical levels (which you can easily apply to your own daily life by knowing exactly what to eat and how to exercise to burn the maximum amount of fat in the shortest possible time).

But here’s one problem we faced when reading this book. Truth is, the Burn The Fat ebook contains so much information, that some readers may find themselves getting into ‘information overload’.

So, if you’re looking for a sort of  “Cliff’s Note’s” type of fat loss program, you might find it a bit intimidating at first. But rest assured that it will be worth the effort to work through the book carefully because this could literally be the last book you’ll ever have to buy on the subject.

Who will benefit most from Burn the Fat?

In the widest sense, anyone and everyone who wants (or needs) to lose weight could benefit from Burn The Fat Feed The Muscle.  Men, women, fitness enthusiasts, bodybuilders, sportsmen and women, and especially motivated people will find this book to be one of the best things you’ve ever bought. And before you think otherwise, although the book was written by a bodybuilder,it is definitely NOT aimed at just bodybuilders. This book aims to teach you how to lose fat – and fast!

Whilst you’ll not find any “30 lbs in 30 days” miracles being touted here, the information if used properly can give very fast results. It’s all about intelligent eating decisions and choices, smart planning, a bit of hard work and really thinking about a lifestyle change. As Burn The Fat author Tom Venuto says,…

“Burn the Fat is simple, but it’s not easy.”

In terms of how the book is laid out, Burn the Fat is a clean well structured and professionally formatted e-book which is delivered in PDF format and, like many books you buy in your book store,  it’s a little on the plain side which makes it ideal for printing and reading in the comfort of a favorite chair (preferably not with a large bar of chocolate or a cream cake!). But if you’re thinking of printing it off, give some thought to maybe printing it double-sided as you’ll need a  good printer with a big stack of paper!

Value For Money

When it first hit the internet, some folks thought that Burn the Fat was priced a little on the high side. Let’s face it, $39 seemed like a fair chunk of change for an e-book at the time. However, once they saw the huge amount of information it contained, and the incredible depth to which Tom goes to help you achieve your goals within its 340 pages, along with a number of special bonus ebooks and reports that you get with it, people started saying that not only was it worth the $39, but actually many times that amount.

As with most how-to publications, you’re not really paying for the materials actually used to compile the book itself, but really more for what the information can do for you, and let’s be clear, this publication has changed many, many  lives and the hundreds of success stories and testimonials which can be found on the Burn The Fat website are proof of that ( we strongly recommend you have a look at that “testimonials” page on the Burn The Fat website because some of the before and after transformations which people have achieved are absolutely amazing – as well as inspiring).

So What’s The Bottom Line?

Let’s cut to the chase. If you’re  looking for an overnight solution to fat loss; if you like to believe in fairy-tales; or  if you’re  looking for a “magic bullet” offered by the likes of magic fat burning pills, diet shakes, or “fat-burning” creams and gels, then you should probably stay away from the Burn the Fat program

But, on the other hand, if you’re tired of “spinning your wheels” and getting nowhere, if you want the truth about fat loss and you’re ready and willing to put in some hard work and discipline to make the lifestyle changes required to get a fat free body, you’ll find Burn The Fat to be one of the best books you could buy, and one of the best fitness plans to follow.

Click here to learn more about Tom Venuto’s Burn the Fat Feed The Muscle program.